[designportfolio] Festina Amsterdam

Van Berne voelt zich als een vis in het water in de wereld van digital en branding. Het samenbrengen van deze twee disciplines noemt hij ‘brigital’. Van Berne: ‘Deze hybride aanpak is in de huidige tijdgeest essentieel.’ Zes recente cases…

FC Hyena

Bureau: Festina Amsterdam
Klant: Joris Brieffies, partner FC Hyena
Commentaar Valeria Lanz, operations manager & illustrator Festina Amsterdam:  ‘FC Hyena is a boutique cinema, exquisite wine bar and restaurant in Amsterdam-Noord. We created a brand identity and website based on geometric shapes and bold colours that are also used to complement the industrial look of its location, giving it a cosy yet playful feel. It’s the kind of place you’ll remember!’

Bandit Amsterdam

Bureau: Festina Amsterdam
Klant: Hannah Padding, founder Bandit Amsterdam en Tobias Corba, founder Bandit Amsterdam
Commentaar Jochem van Berne, managing director Festina Amsterdam: ‘As a high quality creative production partner in the field of video, Bandit is close to us and has given us the opportunity to show in a simple yet unique way why brigital is so important. We did this by developing an online platform that is simultaneously a brand statement.’

CityHub

Bureau: Festina Amsterdam
Klant: Sem Schuurkes, founding partner CityHub en Pieter van Tilburg, founding partner CityHub
Commentaar Jochem van Berne, managing director Festina Amsterdam: ‘CityHub is more than a futuristic sleeping hub. It facilitates urban travellers in their need to explore cities, meet like minded people and connect with locals. CityHub inspires us to continuously explore the possibilities of building a network based brand fully focused on digital service.’

OneFit

Bureau: Festina Amsterdam
Klant: Camille Richardson, founder Onefit en Serge Brabander, founder Onefit
Commentaar Ferry van Zijderveld, creative director Festina Amsterdam: ‘Onefit is a digital scale-up. Through an app you can pick a gym/sport in your area, wherever you are, and get ready for some “sweat & joy”. When developing the identity, we took ‘changing the game’ literally and reshaped the playground markings to compose visual elements. This also pathed the way for a new logo, colours and typefaces.’

Viktor Romeo

Bureau: Festina Amsterdam
Klant: Marc Lopato, founder Diversion Cinema en Camille Lopato, founder Diversion Cinema
Commentaar Ferry van Zijderveld, creative director Festina Amsterdam: ‘Viktor Romeo is a Paris based VR cinema by Diversion Cinema. When developing the identity, we started by thinking that we want VR to be more human, instead of having a purely technological approach. That’s why we gave it a human name - Viktor Romeo - and based the identity on the idea of 360 degrees: Surrounded by Film.’

FDMCI

Bureau: Festina Amsterdam
Klant: Hogeschool van Amsterdam, Faculteit Digitale Media en Creatieve Industrie (FDMCI)
Fotograaf: Daniel Ashes
Commentaar: Yvonne Hoffmann, project manager Festina Amsterdam: ‘The new FDMCI brochure is the luxury business card of the FDMCI staff. It allows them to present themselves internationally, so we needed to make a statement, while keeping it functional. We used various geometric patterns to represent the different courses within the faculty and screened them over the staff members and students for their portraits.’

Redactie & samenstelling Peter van Woensel Kooy | Dit artikel stond in MarketingTribune 18, 23 oktober 2018.