HOTNOT2016

'Met het publiceren van de HOTNOT2016 willen wij de grote ontwikkelingen die gaande zijn illustreren. Wij zien in de opkomende signalen en borrelende onderstromen dat de menselijkheid het wint van de vele kleine en grote onmenselijkheden. Daar geloven wij ook in. Daarom kiezen wij de titel "Being Human". Met deze groet wensen wij iedereen een goed, gezond en vooral humaan 2016', aldus het verantwoordelijke trio.

Hot 2016 - Not 2016
Caitlyn Jenner - Bruce Jenner
Metropoolregio’s -Global village
Politiek - Economie
Pro-aging - Anti-aging
Daden - Woorden
Yurt living - Glamping
Zelfvertrouwen - Zelfmarketing
Gepersonaliseerd dieet - Dieet-goeroes
USA - BRIC
Bio-plastic - Plastic soep
San Francisco - Silicon Valley
Wandelen - Rennen
Rolkoffer - Rugzak
Anonymous - Klokkenluiders
Sociaal - Sociale media
Rugby - Voetbal
Luisteren - Praten
Epi-genetica - DNA
Pony - Knotje
Angela Merkel - Volkswagen
Zit-sta bureaus - Screen potatoes
TLC - CNN
Nigella Lawson - Jamie Oliver
Participerende journalistiek - Commentatoren
Seitan - Glutenvrij
OnePiece jumpsuits - Trainingspakken
Computerbril - Zonnebril
Light L16 - Selfie-sticks
Roze - Beige
Ontwikkelen - Stilstaan
Kaltblut-magazine.com - Modebloggers
Vintage Nouveau - Tweedehands
Woestijnen - Kustgebieden
Praten over het weer - Praten over status
Verzonken groente - Vergeten groente
Humans are underrated - Robotangst
B-society - 9-to-5 society
Prins Harry - David Beckham
Speedcleaning - Stofzuigerrobots
Zeewier - Tarwegras
Vrije geesten - Volgers
Empathie - Egoïsme
Cider - Bier
Itskoko - Speedyoga
Rotstuin - Moestuin
Circulair - Lineair
Stevia - Suiker
Blues, jazz, funk & disco - Rock
Stilte - Spirituele posts op Facebook
Pop - Hip
Horrorisme - Terrorisme
Liefde - Geld
Gender X - Generatie X
Ethiek -  Repliek
Dressing up - Normcore
Less meat = less heat - Klimaatverandering

© Klaus van den Berg, Andrea Wiegman & Hanny Roskamp

Klaus van den Berg is politicoloog en werkzaam in marktonderzoek en strategie voor bedrijven, overheden en goede doelen.

Andrea Wiegman is historicus, foresight-expert en oprichter van het trendnetwerk SecondSight en de Trendwatcher Of The Year (TWOTY) awards.

Hanny Roskamp is fysisch chemicus en publiceert over gezondheid en voeding in tijdschriften en boeken als ‘Check je houdbaarheid’ en ‘De dronken vegetariër’.




(beeld: flyer expo in het Tate Modern museum, Londen)

ENGLISH VERSION

The Hot & Not List for 2016 has been published. This trend list is a project of market researcher Klaus van den Berg. The list attracts a great deal of both national and international media attention and is a source of inspiration to experts, professionals and other interested parties. For this year's list Van den Berg has collaborated with foresight expert Andrea Wiegman and science journalist Hanny Roskamp. Together Van Den Berg, Wiegman and Roskamp have 75 years of professional experience identifying, explaining and applying trends in society.

Van Den Berg, Wiegman & Roskamp: 'Our aim with the publication of HOTNOT 2016 is to illustrate major developments in process. From emerging signals and broader undercurrents we see that humanity wins out over the many minor and major inhumanities. We believe in this and have therefore called our list Being Human. We would like to wish everyone a fantastic, healthy and, above all, humane 2016.'

Hot 2016 / Not 2016
Caitlyn Jenner / Bruce Jenner
Metropolitan regions / Global village
Politics / Economics
Pro-aging / Anti-aging
Deeds / Words
Yurt living / Glamping
Self-confidence/  Self-marketing
Personalised diet / Diet gurus
USA /  BRIC
Bio-plastic / Plastic soup
San Francisco / Silicon Valley
Walking / Running
Trolley cases / Backpack
Anonymous / Whistleblowers
Social / Social media
Rugby / Football
Listening / Talking
Epi-genetica /DNA
Pony / Bun
Angela Merkel / Volkswagen
Sit/stand desks / Screen potatoes
TLC / CNN
Nigella Lawson / Jamie Oliver
Participating journalism / Commentators
Seitan / Glutenfree
OnePiece jumpsuits / Tracksuits
Computer glasses / Sunglasses
Light L16 / Selfie-sticks
Pink / Beige
Development / Stand-still
Kaltblut-magazine.com / Fashion bloggers
Vintage Nouveau / Second-hand
Deserts / Coastal areas
Talking about the weather / Talking about status
Fermented vegetables / Forgotten vegetables
Humans are underrated / Robot anxiety
B-society / 9-to-5 society
Prince Harry / David Beckham
Speedcleaning / Vacuum cleaning robot
Seaweed / Wheat grass
Free spirits / Followers
Empathy / Egoism
Cider / Beer
Itskoko / Speed-yoga
Rock garden / Vegetable plot
Circular / Linear
Stevia / Sugar
Blues, jazz, funk & disco / Rock
Silence / Spiritual posts on Facebook
Pop /  Hip
Horrorism / Terrorism
Love / Money
Gender X / Generation X
Ethics / Tit for tat
Dressing up / Normcore
Less meat = less heat / Climate change

© Klaus van den Berg, Andrea Wiegman & Hanny Roskamp

Klaus van den Berg is a political scientist and works in market research and strategy for corporate, public and non-profit companies and organisations.

Andrea Wiegman is a historian, foresight expert and the founder of trend network SecondSight and the Trendwatcher Of The Year (TWOTY) awards.

Hanny Roskamp is a physical chemist and a writer who publishes articles on health and food in magazines and journals and books including ‘Check your Sustainability' and ‘The Drunken Vegetarian’ [both in Dutch].