Online performance verbetering - DQ&A Media Group en Transavia

We implemented a media strategy for  Transavia that connected their branding  activities to their acquisitiondriven  performance marketing. This  was enabled by using the right digital  marketing technology and our Touch-  Tell-Sell philosophy. A focus on the  complete customer journey gave a  holistic and channel-independent  acquisition strategy. This was mapped  out to actual incoming revenue for  Transavia. The connections between  Doubleclick software and external  data sources made it possible to develop  fully dynamic creative sets for  every step in the Touch-Tell-Sell model.  This sequential targeting helps us  to create to tell a story online, reaching  the right person, at the right  time, with a personalized message.