Apple-achtige campagne voor koekje Oreo

Deze inspiratie komt ook naar voren in de campagnefilm zelf. De referentie naar de Apple en Android product presentaties wordt duidelijk wanneer het koekje zijwaards draait om de i in het woord THINS te vormen, bijna net zoals de dunne frameworks van smartphones of tablets worden gepresenteerd.

MediaMonks Films is verantwoordelijk geweest voor het produceren, regisseren van de flim evenals de animatie hiervan.

Credits

Klant: Oreo / Mondelēz International Inc.
Product: Oreo Thins
Media: TV and internet
Titel commercial: 'Thinner'
VP/Brand Equity & Communications, Center of Excellence, Global Marketing: Jill Baskin
Senior Director, US OREO and Chips Ahoy!: Janda Lukin
Senior Brand Manager: Patricia González
Senior Associate Branch Manager: Elise Burditt
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Executive Creative Director: Jorge Calleja
VP/Creative Director: Magnus Hierta
VP/Creative Director: David Muhlenfeld
EVP/ Managing Director Production and Development: Steve Humble
Senior Producer: Adrienne Daniel
Junior Producer: Rachel Acors
VP/Group Account Director: Britta Dougherty
Account Supervisor: Molly Holmes
Account Coordinator: James Saulsky
VP/Planning Director: John Gibson
Strategic Planner: Gigi Jordan
Group Project Management Supervisor: Giao Roever
Senior Business Manager: Amy Trenz
Group Talent & Music Director: Juanita Mcinteer

Editorial

MediaMonks Films (Animation, Shoot & Post)
Director: Rogier Schalken and Magnus Hierta
Founder & COO, Executive Producer: Wesley Ter Haar
Partner & Project Director: Quinten Beek
Executive Producer: Nell Jordan
Film Producer: Robert Bray
Head of Post Production: Okke Voerman
Post Producer: Gerben Molenaar
Production Manager: Lennart Deen
Previs Editor: Juan Berens

MPC

Colorist: Adrian Seery
Assistant Technical Director: Daniel Silverman
Executive Producer AMS: Edwin Elkington
Executive Producer NY: Adina Birnbaum
Producer NY: Adrienne McNeary
Running With Scissors (Finishing)
Executive Producer: Brett Alexander
Head of Production: Brian Creech
Flame Artist: Chris Hagen
Assistant Editor: Paul Weiderholt
Music and Mix Credits:
Music House: Duotone
Engineer: Andrew Green
Composer: Richard Strauss remixed by Jordan Lieb for Duotone Audio Group
Producer: Greg Tiefenbrun and Giovanni Lobato
Executive Producer: David Leinheardt