FinchFactor is nieuw PR-bureau van We Are Pi

FinchFactor gaat nauw samenwerken met de oprichters van We Are Pi. Doel is om het bureauprofiel te versterken. We Are Pi wil een 'ideeënbedrijf' zijn dat 'thought leaders van de merken van morgen' voorziet van 'creatieve met een doel'.  FinchFactor wil gaan inzetten op het spraakmakende werk van We Are Pi voor merken als Lego, Under Armour, Desperados (zie foto), Wrangler, Kipling, Paddy Power en TEDx.

Patrick Garvey, mede-oprichter van We Are Pi: 'We were born in the thick of the social era, where all the old rules of business were broken down, disrupted and forgotten. This means that disruption doesn’t scare us. We thrive on it. With a fearlessness and diverse range of bold stories to tell, we knew it was time to spark interest and kick start conversations with the media and peers.  We are on a mission to bring purpose and innovation together by disrupting the norm, and are delighted to have FinchFactor on board to support us with this.'

Kerrie Finch, CEO van FinchFactor: 'We are long-term, unashamed fan-girls and guys of WE ARE Pi for their bold creativity, strategic smarts and all round industry-god status. We have been hounding them relentlessly for years to add some reputation management fire-power to their armory – and finally they succumbed.'