WPP voegt JWT en Wunderman samen

Het nieuwe fusiebureau telt meer dan 20.000 medewerkers in negentig markten. Begin 2019 is Wunderman Thompson in de nieuwe vorm operationeel.

Mark Read, CEO van WPP: ‘Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding – award-winning creativity alongside deep expertise in technology, data and commerce – in a single organization.

“Clients want greater simplicity from their partners and this development, like others at WPP, is designed to reshape our company around their needs. It’s great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it’s great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth.’

Mel Edwards, Global Chief Executive Officer van Wunderman Thompson: ‘To achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I’m really excited to be able to deliver that within one agency. Wunderman Thompson offers precisely what clients want: brilliant creativity, expertise in data and sophisticated technology skills. I couldn’t be more honored to lead this new organization and its exceptional people.’

Tamara Ingram, chairman van Wunderman Thompson: ‘Both JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market. Coming together was a decision driven by the opportunity to better serve our clients, expand our offering and create an agency effectively positioned for the future. As Wunderman Thompson we will deliver world-class services in every geography, and work that is more meaningful and more impactful than ever.’