Rusland domineert reclameprijs White Square

Rusland domineert reclameprijs White Square
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  • 26 apr 2019 @ 17:43
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  • Jeroen Mirck
    Jeroen Mirck

    Redacteur
    MarketingTribune
  • ReclameAward

De elfde editie van reclamefestival White Square in Wit-Rusland was internationaler dan ooit, met deelnemers uit 32 landen. Rusland was de grote winnaar van de awardshow, die geen Nederlandse inzenders telde.

In totaal ontving de organisatie 1.019 inzendingen uit landen uit CIS en Europa. De jury werkte vanuit zeven categorieën: creativiteit, branding, marketing, creative effectiveness, digital, social en media. Zes subjury’s met in totaal 62 juryleden (waaronder veel Cannes-winnaars) beoordeelden de ingezonden cases.

Hieronder alle winnaars. Bureau van het jaar werd Voskhod uit Russia, dat de meeste prijzen in de wacht sleepte. Ook werd het lokale bureau Forte Grey in het zonnetje gezet.

Grand Prix

 The Blank Edition, agency IMPACT BBDO, Lebanon

 Forte Femme, agency Voskhod, Russia

 KOSHOGO, agency Leo Burnett Moscow, Russia

A. PROMO & ACTIVATION

A1 Use of channel / medium

Silver

 Beware of Bots, agency Possible Group, Russia

Bronze

 This is YOTA ad, agency Friends Moscow, Russia

A2 Use of brand experience

Gold

 Forte Femme, agency Voskhod, Russia

Bronze

 CineMoms, agency GForce/Grey, Kazakhstan

 Plate & Bowl, agency RODNYA Creative PR Studio, Russia

 Renault Drive Therapy, agency BBDO Russia Group, Russia

A3 Use of technology

Gold

 Beware of Bots, agency Possible Group, Russia

Silver

 "Dostup" Project (*Access), agency Mosaic media, Russia

A4 Strategy

Silver

 Forte Femme, agency Voskhod, Russia

Bronze

 Renault Drive Therapy, agency BBDO Russia Group, Russia

A5 Campaign

Silver

 Forte Femme, agency Voskhod, Russia

Bronze

 "Dostup" Project (*Access), agency Mosaic media, Russia

 The most epic promo, LLC "Eurotorg" Team, Belarus

A6 Low budget project

Gold

 Putin turns on the Rain, agency Voskhod, Russia

Silver

 Beware of Bots, agency Possible Group, Russia

 Mold, agency BBDO Ukraine, Ukraine

Bronze

 Safe the Rap, Deep creative digital agency, Russia

C. PR

C1 Use of PR practice

Gold

 Thirsty Tags, agency Redberry, Georgia

Silver

 Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstan

 KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

 “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia (moved from A2 Use of brand experience)

C2 Digital & Social

Gold

 Thirsty Tags, agency Redberry, Georgia

Silver

 Putin turns on the Rain, agency Voskhod, Russia

C4 Strategy

Gold

 Thirsty Tags, agency Redberry, Georgia

Silver

 Forte Femme, agency Voskhod, Russia

Bronze

 CineMoms, agency GForce/Grey, Kazakhstan

C5 Campaign

Gold

 Forte Femme, agency Voskhod, Russia

 Thirsty Tags, agency Redberry, Georgia

H. DIRECT

H1 Use of direct medium

Bronze

 Rewind to the 80's, agency e:mg, Russia

 Stuck in Photostock, agency Forte Grey, Belarus

 Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)

H2 Digital & Social

Gold

 Thirsty Tags, agency Redberry, Georgia

Silver

 Putin turns on the Rain, agency Voskhod, Russia

H3 Strategy

Silver

 Forte Femme, agency Voskhod, Russia

H4 Campaign

Gold

 Forte Femme, agency Voskhod, Russia

 Thirsty Tags, agency Redberry, Georgia

I. INNOVATIONS

I1 Innovations

Silver

 Beware of Bots, agency Possible Group, Russia

CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Creative effectiveness

Gold

 This is YOTA ad, agency Friends Moscow, Russia

Silver

 #MoneyCanChallenge, agency Leo Burnett Ukraine, Ukraine

Bronze

 #smthwentwrong, agency UAMASTER digital agency, Ukraine

B. COMMUNICATION DESIGN

B1 Logo

Silver

 Layered, agency Voskhod, Russia

 Loudhead, agency Suprematika, Russia

B2 Corporate identity

Gold

 Bushe, agency Suprematika, Russia

 Layered, agency Voskhod, Russia

Silver

 Aquality, agency Depot Branding Agency Russia

 River Mall: Brushes Instead of a Logo, agency BBDO Ukraine, Ukraine

Bronze

 Design for design’s sake isn’t design, agency BBDO Ukraine, Ukraine

 Hydroid, agency Terminal design, Russia

 ZHEESHEE Production Branding, agency Creative Brands, Russia

B4 Multi-page editions

Bronze

 Annual report, agency Volga Volga Brand Identity, Russia

B5 Souvenirs and business gifts

Silver

 Overkill Board Game, agency McCann Riga, Latvia

Bronze

 Design for design’s sake isn’t design, agency BBDO Ukraine

B6 Brand environment & experience design

Gold

 Bushe, agency Suprematika, Russia

 Mold, agency BBDO Ukraine, Ukraine

Silver

 Gratitude on our skin, agency e:mg, Russia

 Layered, agency Voskhod, Russia

Q. DIGITAL DESIGN

Q1 Website design

Bronze

 Goodbye to the Middle Ages!, agency Possible Group, Russia

 Zheeshee Website, agency Creative Brands, Russia

Q3 Design of virtual promo-tools

Bronze

 Warface Banana Royale, agency SLAVA, Russia

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold

 Bergen, Depot Branding Agency, Russia

Silver

 Eau De Vie De Biere, agency Not Perfect, Lithuania

Bronze

Charms Of Sails, agency Not Perfect, Lithuania

X2 Packaging of non-food products

Gold

Equre, agency Repina Branding, Russia

Silver

SkinHead shampoo packaging design, agency DDC.Lab, Russia

Bronze

Forte Femme Perfume, agency Voskhod, Russia

Special Prize of branding jury

работа Mold, агентство BBDO Ukraine, Ukraine

Bekijk alle winnaars en nominaties op www.adfest.by

 

Jeroen Mirck

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