KLM and DDB & Tribal Amsterdam launch Christmas experiment at Schiphol

Airports can be an impersonal place, crowded with people, minding their own business. Christmastime is the time for sharing. KLM wondered: wouldn’t it be great if we could persuade lonely travellers in this special time of the year to connect and share some happy moments, instead of them spending their time on their mobile phones or books?  That’s why KLM, together with Advertising agency DDB & Tribal Amsterdam, started a social experiment during the holidays.

They installed a table for twenty at the airport, but it was lifted so high that people could not reach the Christmas dinner served on it. Twenty stools surrounding the 4.5 metres high table were equipped with a pressure sensor. With every traveller that sat down on a stool, it lowered a little.

Travellers were excited and started to work together to lower the table. Ultimately 60 travellers from 20 different nationalities put their phones or books aside and enjoyed a very special Christmas dinner together.

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