One article that grabbed my attention today, was the news reported in MediaWeek that the Sun Newspaper has seen a 61.4% fall in web traffic since the introduction of their paywall in August. Whilst a decline will have been expected, what will be keeping their marketers awake at night will be the sheer freefall in numbers. This is despite being supported by a big above the line advertising campaign and special introductory offer of just £1 per month. So how did we fall out of love with the ‘the nations favourite paper’?