Lampenoogst: dit zijn alle ADCN Awards van 2018

Lampenoogst: dit zijn alle ADCN Awards van 2018
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  • 18 apr 2018 @ 00:02
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De ADCN Awards zijn weer uitgereikt. Volop feest, want er werden 61 Lampen uitgereikt in verschillende disciplines en media: één Grand Prix, 3 gouden Lampen, 18 zilver en 39 brons verdeeld over 37 categorieën. Bekijk alle winnaars.

KPN werd de grote winnaar met de meeste awards, waaronder de Grand Prix voor Evert_45. Maar er waren veel meer winnaars. Dit zijn ze allemaal:

ADVERTISING

DIGITAL, SOCIAL & MOBILE GOLD - Evert_45

DANIEL TE LINDERT, THIJS BONTJE / N=5 PUPKIN, KPN - SUPERHERO CHEESECAKE

‘Making a heavy subject accessible. Really digital in the heart of the idea, very well translated to the platforms.’ 

INTEGRATED / GOLD - Evert_45

DANIEL TE LINDERT, THIJS BONTJE / N=5 PUPKIN, KPN SUPERHERO CHEESECAKE

‘Definitely one of the most outstanding pieces this years’ awards. The Netherlands oldest and biggest provider connects present with past in a beautiful and compelling way.’

BRAND ACTIVATION & EXPERIENCE / SILVER - Evert_45

DANIEL TE LINDERT, THIJS BONTJE / N=5 PUPKIN, KPN - SUPERHERO CHEESECAKE

‘History translated to modern visual language. The idea and execution are high class and well fitting for the brand. It’s educational and even executed with a subtle but well-balanced sense of humor. An excellent piece of work that’s worth sharing.’

BRAND ACTIVATION IK WIL MET #CARNAVALVRIJ JEROEN MANDERS, JORIS RAAIJMAKERS, BLAUW GRAS & CLIFF BAVARIA

& EXPERIENCE / SILVER LEVI SARS, NIEK JANSEN / FAMA VOLAT ‘While many beer brands reinforce values like taste and craft, this campaign seems to know how to keep the fun in beer. Refreshing and smart, yet very simple.’

BRANDED CONTENT GET THE FLOW ED VAN BENNEKOM, JASPER DIKS / ROBOT KITTENS, WEFILM VODAFONE NETHERLANDS& ENTERTAINMENT / SILVER DDB & TRIBAL AMSTERDAM

‘Strong idea. Powerful insight brought lo life in a very relevant way. Both for the brand and the audience. Crafted really well. And smart use of brand ambassadors.’

BRANDED CONTENT SIX MINUTE STORIES DAWN DAWN, HAGENS ZORG EN ZEKERHEID& ENTERTAINMENT / SILVER‘This is what branded content is about. Strong insight. Which is executed really well. We like the fact that it’s not a video but a book. It solves a topic that their audience is struggling with. This case has longevity. And we encourage an international lens on the case video. And can’t wait for the international version of the idea.’

DIRECT / SILVER ROBOBOY FLORIAN HOLLANDER, VINCENT VERSLUIS / PINK RABBIT VOLKSWAGEN ACHTUNG! MCGARRYBOWEN PERSONENWAGEN

‘It’s wannahave all daddy’s want. For their kids. And, secretly, for themselves. The design being copied by kids all around the nation, is not only a compliment for the creators but also an affirmation that Roboboy hit the target audience where you want to hit them: right in the heart.’ 

FILM & VIDEO / SILVER CENTER PARCS: SAY YES EJACQUES MASSARDO, MARTIJN VAN MARLE, PINK RABBIT CENTER PARCS 

MICHAEL JANSEN, PETER VAN RIJ / 

OGILVY & MATHER AMSTERDAM‘We loved how they executed this idea with humor, and how they resisted the need to make it a conventional product montage. Most importantly, the judges have started saying yes to their children as well.’

FILM & VIDEO / SILVER FORD MOTORCRAFT JURRIAAN NOIJ, MARCO DE JONG, PINK RABBIT FORD NEDERLAND BV 

- WELCOME HOME MARTIJN VAN MARLE, PETER VAN RIJ / OGILVY & MATHER AMSTERDAM‘This is a smart, beautifully told story for Ford dealerships that also does a wonderful job elevating the brand. We loved the execution, the pitch perfect music, and the bravery of the client to show their product in such a down and dirty way.’ 

FILM & VIDEO / SILVER PLUS CHRISTMAS CHRIS SANT, DIEUWER BULTHUIS / PINK RABBIT PLUS J. WALTER THOMPSON AMSTERDAM ‘It’s quite common these days to see Christmas ads designed to pull at your heart strings, but hitting the perfect note is far from easy. We were moved by this modern family story that is incredibly well told and undeniably emotional.’

FILM & VIDEO / SILVER ZWEMMER DENNIS BAARS, ERIK FALKE / TBWA\NEBOKO BONKERS FONDS GEHANDICAPTEN SPORT 

‘There is such a dignity to this film, that it really stood out for us amongst all the CSR-style films we saw. You never feel manipulated, and you’re never made to feel pity as a viewer, while the twist at the end is a very powerful way to convey the message.’ 

INTEGRATED / SILVER GET THE FLOW ED VAN BENNEKOM, JASPER DIKS / ROBOT KITTENS, WEFILM VODAFONE NETHERLANDS DDB & TRIBAL AMSTERDAM‘The ultimate example of how technology contributes to better communication and making an actual difference. Not a quick fix but a relevant solution with longevity.’

BRAND ACTIVATION GET THE FLOW ED VAN BENNEKOM, JASPER DIKS / ROBOT KITTENS, WEFILM VODAFONE NETHERLANDS& EXPERIENCE / BRONZE DDB & TRIBAL AMSTERDAM‘Touching story of how technology can be a of great help overcoming speech disorder. It boils down to the essence of what mobile technology is about; communication.The app, the music and even the celebrities work seamlessly together in a story that flows naturally, doesn’t brag or gets overly sentimental.’

BRAND ACTIVATION PAY WITH VIEWS FRISO LUDENHOFF, MAARTEN VROUWES, MICHAEL DOOGLE PRODUCTIONS OPEL& EXPERIENCE / BRONZE JANSEN / J. WALTER THOMPSON AMSTERDAM‘The introduction of most cars goes by unnoticed. By flipping things around something that could have turned out boring or costly (or both), became successful and exciting.’

BRANDED CONTENT EVERT_45 DANIEL TE LINDERT, THIJS BONTJE / N=5 PUPKIN, KPN& ENTERTAINMENT / BRONZE SUPERHERO CHEESECAKE ‘Making something as intangible as history so relevant and tangible in the lives of young people is admirable. History comes alive through his cultural relevant stories for modern times.’ 

DIGITAL & SOCIAL GET THE FLOW ED VAN BENNEKOM, JASPER DIKS / ROBOT KITTENS, WEFILM VODAFONE NETHERLANDS& MOBILE / BRONZE DDB & TRIBAL AMSTERDAM‘Great way of using youth culture and tech. It’s very relevant to the band and feels fresh and innovative.’

DIGITAL & SOCIAL IKEA PLACE BAS VAN DE POEL, BRYAN WOLFF, DANIEL FRIIS, INTER IKEA SYSTEMS, IKEA

& MOBILE / BRONZE KAAVE POUR / INTER IKEA SYSTEMS, SPACE10 SPACE10‘One of the first ideas that made AR really, really, really, really relevant! A tool that you come back to.’

DIRECT / BRONZE HOVERING ART DIRECTOR ALEXIS JABBOUR, BERT MARISSEN, DANIËL SYTSMA, AMBASSADORS, ADOBE JASPER JANSSEN, MICHAEL JAMES PHILLIPS, HOBBYFILM, NIKLAS KRISTENSEN / ACHTUNG! MCGRARRYBOWEN YUM YUM LONDON‘As direct as Direct Marketing gets. A well executed concept that grabbed the attention of many working in the field of advertising and design, while explaining how to easily use the product along the way.’

FILM & VIDEO / BRONZE HOLIDAY CLICHÉ HUGO VAN WOERDEN, PHILIP BRINK / THIS THAT + THE OTHER DE VAKANTIEDISCOUNTER THIS THAT + THE OTHER‘As a counterpoint to the many long form pieces of content we saw, this bite-sized campaign felt so fun, fresh and playful. It works incredibly hard for the brand and gives the viewer a little bit of joy in exchange for their time.’

FILM & VIDEO / BRONZE ŠKODA - KODIAQ JAKKO ACHTERBERG, NIELS WESTRA / CZAR ŠKODA SELMORE CREATIVE AGENCY ‘The positioning is based on a smart strategic insight. Adding to that the judges enjoyed the mainstream appeal of the work. It’s a feel good family film that plays it straight down the middle. A classic well told ad that everybody can enjoy.’

MEDIA / BRONZE EVERT_45 DANIEL TE LINDERT, THIJS BONTJE / N=5 PUPKIN, KPN SUPERHERO CHEESECAKE ‘Using modern media channels and a vlogger for stories that shouldn’t be forgotten by youngsters is really smart. The tonality is right and really outspoken.’

OUTDOOR / BRONZE THE BEAUTY IN MOTION BART MOL, POL HOENDERBOOM / FICTION FACTORY KLM DDB & TRIBAL AMSTERDAM ROYAL DUTCH AIRLINES

‘A great way to communicate very dry brand messages. This object let’s you feel it instead of telling you. The quality and execution fit well with the royal allure of the brand.’

PR & INFLUENCER / BRONZE A COMEDIAN’S WORST NIGHTMARE. BJORN VAN DEN HOUT, RENS QUIRIJNEN / CHAPTER FILM FSHD FOUNDATION 

GREY AMSTERDAM & MOTION DESIGN‘An admirable and smart idea to create awareness about a disease nobody knows. Greatly executed PR campaign that reached audiences online and offline. Low budget with a big impact.’

PR & INFLUENCER / BRONZE SIX MINUTE STORIES DAWN DAWN, HAGENS ZORG EN ZEKERHEID‘Using and analogue medium to reach a young target audience is very brave. The product makes people aware of a problem and offers the solution at the same time.’

DESIGN 

CATEGORY | AWARD PROJECT CREATIVE CRAFT CLIENT 

EDITORIAL / SILVER VOLKSKRANT MAGAZINE PCORINNE VAN DUIN, JAAP BIEMANS / JAAP BIEMANS DE VOLKSKRANT DE PERSGROEP

‘They give themselves the room to try things. It makes the product different from all other offerings in the category.’ 

GRAPHIC / SILVER WILDLIFE FILM FESTIVAL ROTTERDAM ARWEN RONNER, MATTHIJS RONNER, , STUDIO DE RONNERS WILDLIFE FILM 

WILFRED VAN DER WEIDE / STUDIO DE RONNERS FESTIVAL ROTTERDAM

‘It spoke to all target groups in a sympathetic, Rotterdam style no-nonsense way. It feels accessible and looks easy, one of the hardest things to do.’ 

BRAND / BRONZE AMSTERDAM LIGHT FESTIVAL CYRIL VAN STERKENBURG, NINA COUVERT, ROOS VANDEJONG CREATIVE AMSTERDAM HAASJES / VANDEJONG CREATIVE AGENCY AGENCY LIGHT FESTIVAL‘Interesting concept, beautiful execution and daringly simple. Very daring to use only color in a city, without communicating with text or messages. The identity for he festival becomes an installation in itself, without overdoing it.’ 

DIGITAL / BRONZE GET THE FLOW ED VAN BENNEKOM, JASPER DIKS / ROBOT KITTENS, WEFILM VODAFONE NETHERLANDS DDB & TRIBAL AMSTERDAM‘Beautiful example of a real design-solution based on a strong insight. Idea, style, interface, content with celebrities; everything is right.’ 

EDITORIAL / BRONZE BITTER CHOCOLATE STORIES BAS VROEGE, JEROEN KUMMER / KUMMER & HERRMAN TONY‘S CHOCOLONELY PARADOX, KUMMER & HERRMAN

‘Everything feels well adjusted. The book is very well made and the added campaign works really well. The posters pull you in to the story in the book.’

EXPERIENCE / BRONZE MIELE POWERWASH AT LOWLANDS BOUDEWIJN BOSMAN, GLENN VAN DE DOOD, SCHAALWERK, SINCE ‚88 MIELE MAARTEN BOER, REUBEN ALEXANDER / BUUTVRIJ FOR LIFE

‘It’s a very clever way to get a regular household brand to a younger audience, a really round concept.’ 

EXPERIENCE / BRONZE THE MOST REFRESHING BAKERY DARRE VAN DIJK, DENNIS BAARS, ERIK FALKE, FONO HEINEKEN 

Robert Slot / TBWA\NEBOKO NEDERLAND‘It’s smart use of reframing. Making a new attractive and appealing product and linking it to your brand. Nice and simple.’

PACKAGING / BRONZE DELICATA - CHOCOLATE HAPPINESS ...,STAAT ...,STAAT ALBERT HEIJN

‘Breaking the category code. Fresh and consistently well executed in terms of graphic design and materials, highly creative without becoming a trick. Its articulating happiness like an explosion of Confetti.’

PRODUCT / BRONZE KPN SAFE LOCK CARSTEN VAN BERKEL, STEFAN LEENDERTSE / N=5 HOLY FOOLS, KPN CODE&CODING, MAKE ‘EM SAY

‘It innovates and inspires the industry by developing an open source solution. We feel this is a way of applying creativity to make a meaningful difference in society.’

MUSIC / GOLD THE A-Z OF MUSIC DAVE HARRINGTON & CHARLOTTE VON KOTZE / I-D MARC JACOBS VICE & SAM DE JONG / HALAL‘As if someone dropped some acid in your morning coffee. It is like a doorway to that place we call creativity, where raw passion, escapism and tribalism spark the fire of our collective mojo. If craft can make you feel this, it must be golden. Deep bow from jury and no doubt the audience.’

ART DIRECTION / SILVER APPELSAP - ONE LOVE ROGIER SMALHOUT / HONG KONG AMSTERDAM HONG KONG AMSTERDAM APPELSAP FRESH MUSIC FESTIVAL ‘A small scale, local festival comes out with a campaign with global appeal. Raw and impactful, yet accessible images keep coming like a pulsing heartbeat’

CINEMATOGRAPHY / SILVER PLUS - CHRISTMAS 2017 MARTIJN BROEKHUIZEN J. WALTER THOMPSON PLUS AMSTERDAM‘The judges were impressed by the well-executed and subtle camera work. An outstanding combination of a classic story with a modern feel while staying away from clichés.’ 

FILM DIRECTION / SILVER ALBERT HEIJN - CHRISTMAS 2017 ISMAEL TEN HEUVEL / PINK RABBIT TBWA\NEBOKO ALBERT HEIJN‘An emotional and honest film. To show a sensitive and emotional story in such short time shows the power of the director. The small details are done to perfection and that’s what makes this film unique.’ 

PHOTOGRAPHY / SILVER ‘VENUS‘ EP PEGGY KUIPER / CAKE FILM & PHOTOGRAPHY CAKE FILM & PHOTOGRAPHY DIO BRAAF‘A very idiosyncratic way of photographing. It uses the power of simplicity and leaving things out, focusing only on the shape.’ 

ANIMATION / BRONZE PASSING BY - JORIS OPRINS, MARIEKE BLAAUW / JOB, JORIS & MARIEKE DE BIJENKORF 100+ YEARS OF DAMRAK JOB, JORIS & MARIEKE ‘An attractive, likeable animated film that displays inventiveness and original storytelling within the strict parameters of the brief.’ 

ART DIRECTION / BRONZE SIX MINUTE STORIES WARD GRAUMANS, SHARON DE GRAAF, DAWN ZORG EN ZEKERHEID REZA HAREK / DAWN ‘A modern, made-for- millenials take on the classic Havank silhouette. Executed in a subdued style and with a keen eye for detail, lovingly crafted and very collectible.’ A campaign you want to own.’ 

CINEMATOGRAPHY / BRONZE I-D & LOEWE: LOVE IS ENOUGH SERGE TEULON I-D LOEWE‘A beautiful film in which the cinematography is there to support the poetry. Impressive use of abstraction, light and composition. The sum of all parts equal magic in the end.’

COPYWRITING / BRONZE ASN BANK - FABELS DIEDERICK HILLENIUS, POPPE VAN PELT / SELMORE CREATIVE ASN BANK SELMORE CREATIVE AGENCY AGENCY‘The many possibilities of this copy driven idea have been lovingly explored, without resorting to cliche’s and all the fables have some hidden gems that make you want to read, hear and see them again.’

DIGITAL PRODUCTION / BRONZE EVERT_45 SUPERHERO CHEESECAKE N=5 KPN‘The story is important and deserves it’s own platform. The layers of execution give the story depth and offers the visitor a chance of discovering things on their own.’

EDITING / BRONZE ALBERT HEIJN - CHRISTMAS 2017 MARTIN HEIJGELAAR / MRTN. TBWA\NEBOKO ALBERT HEIJN ‘Craftsmanship in it’s purest form. It shows a seamless buildup from scene to scene and has infallible rhythm. Perfectly balanced images and music, an ode to craftsmanship.’ 

FILM DIRECTION / BRONZE APPELSAP - ONE LOVE BASHA DE BRUIJN / PINK RABBIT HONG KONG AMSTERDAM APPELSAP FRESH MUSIC FESTIVAL‘In contrast with more classical types of commercials this year, the judges were very impressed by it’s refreshing style. The love for film shows every second you watch it.’

FILM DIRECTION / BRONZE PLUS - CHRISTMAS 2017 ISMAEL, BASHA / PINK RABBIT J. WALTER THOMPSON PLUS AMSTERDAM‘It’s a challenging film to make, in subject and storytelling. It can only be a success when the director pours their soul into it. And it shows.’

ILLUSTRATION / BRONZE SAMEN DEMENTIEVRIENDELIJK KATE PUGSLEY, WOODWORK AMSTERDAM HAVAS LEMZ STICHTING ALZHEIMER NEDERLAND, PPGM, DELTAPLAN DEMENTIE, MIN. VAN VOLKSGEZOND HEID, WELZIJN EN SPORT ‘It has a very friendly tone-of-voice that makes it very accessible to a wide audience.’ 

MUSIC / BRONZE INFO SUPPORT: STAN KOCH, MAARTEN BUNING / WEFILM INFO SUPPORT THE CORPORATE MOVIE KOCH BUNING ‘Mission impossible accomplished. The brief is a recipe for disaster. Final execution is a marvel of comedy, copy and craftsmanship. Brilliantly balancing musical spoof and actual tech talk. Musical is no longer a bad word and IT just became the IT-word.’

PHOTOGRAPHY / BRONZE APPELSAP: ONE LOVE LOTTE VAN RAALTE / HALAL HONG KONG AMSTERDAM APPELSAP FRESH MUSIC FESTIVAL‘A very upbeat and positive style. It makes you want to go to the festival. They don’t take themselves too seriously. It really feels like playing around, they leave things up to circumstance.’

SOUND DESIGN / BRONZE #ENTERTHEZONE SIZZER AMSTERDAM WE ARE SOCIAL, FRANCE RENAULT SPORT ‘The sound design created the zone beyond edit and picture. Tapping into realms deeply ingrained in human experience beyond driving fast cars. Transcending the story to a more universal appeal. One can sense the love for detail and the true understanding of the craft.’

STRATEGY / BRONZE SIX MINUTE STORIES MAARTEN NEFKENS / DAWN DAWN ZORG EN ZEKERHEID‘It feels like the first positive step in a bigger platform that could change millennials view of health and insurance. We look forward to see what else this campaign will do next to play a role in their lives.’

TYPOGRAPHY / BRONZE NOVO TYPO COLOR BOOK NOVO TYPO NOVO TYPO DE BUITENKANT PUBLISHER‘Totally redefines what a font can be. Novo Typo changes the game and makes fonts more expressive.’

VISUAL EFFECTS / BRONZE HEINEKEN, THE TRAILBLAZERS MPC AMSTERDAM PUBLICIS ITALY HEINEKEN‘There is good attention to detail in design, transitions and compositing. It holds it own in the company of other epic movie experiences which is admirable when you realize this is a commercial.’

IMPACT / SILVER KPN SAFE LOCK CARSTEN VAN BERKEL, STEFAN LEENDERTSE / N=5 CODE&CODING, KPN HOLY FOOLS, MAKE ‘EM SAY‘This idea is brilliant by its obviousness. It also has the biggest impact because it is a big group of people that would use it. It is so good it should be a law, it’s should be obliged for people to use this.’

INNOVATION / SILVER CARE TAG ED VAN BENNEKOM, JASPER DIKS / CZAR, FROLIC STUDIO KLM DDB & TRIBAL AMSTERDAM ROYAL DUTCH AIRLINES‘Creative and innovative extension of the brand into a broader context.It inspires other brands to think about how they can extend their brand presence to new contexts, through the invention of useful product and service offerings that are true to brand values.’

BUSINESS / BRONZE PON CONNECTED CAR BORIS NIHOM, DANIEL SYTSMA, JOOST HUVER, SIOUX PON ROY VAN DIJK / ACHTUNG! MCGARRYBOWEN 

‘Showed clear sustainable impact on business, that enhanced consumer, fleet management and dealership experience. It harnesses a widely unappreciated new dataset and transforms it into added value.’ 

EXPERIMENTAL / BRONZE LIVING ALEPPO SASKIA STOLZ / POWER OF ART HOUSE POWER OF ART HOUSE - 

EXPERIMENTAL / BRONZE ONE SHOT X HALAL DAAN VAN DAM, ZACK MCDONALD HALAL - 

TALENT / BRONZE RE:WEAR ADIDAS ESTHER VAN BRAKEL, JORAN BACKX - -‘Adidas x RE:WEAR is one of those ideas that makes the creative stomach rumble with envy. It’s a statement that is as bold as those who dare to wear it and those who dare to present it for this talent jury. This is a bottom up solution that could be a gamechanger for the fashion industry. definitely deserves an award for courage, originality and creativity: Bronze.’

TALENT / BRONZE STELLA‘S RERUN ROBIN PLAISIER, RUBEN VAN DE GROEP - -Stella’s RERUN is a perfect example of what might happen if dreams come true. What if indeed this massive PR stunt would occur and Stella McCartney would do a rerun of last years collection to make us aware of the sanity that is todays fashion industry? But as it is yet still a dream, we like to start with awarding it with a bronze lamp.’ 

Bekijk alle cases op ADCN.nl


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