Shutterstock voorspelt de trends voor 2019

Shutterstock voorspelt de trends voor 2019
  • Design
  • 17 jan 2019 @ 09:02
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  • Nanny Kuilboer
    Nanny Kuilboer

    redactie MarketingTribune
    BBP Media - MarketingTribune
  • Trends

Het jaarlijkse trendrapport van stockfotogigant Shutterstock voorspelt een hang naar nostalgie in 2019. Dit op basis van zoekopdrachten van meer dan 1,9 miljoen klanten wereldwijd.

De 8e editie van het jaarlijkse Creative Trends Report licht 11 designstijlen uit: ‘Many of which echo the past in a playful and in a decadent way’.

De top-3 trends voor 2019 volgens Shutterstock:

Zine Culture [zine is een afkorting van magazine, red.]: ‘The raw, homemade aesthetic gets a digital update, with a 1.376% increase in searches for “contemporary art collage”, zine culture clearly lives on in the decentralized mindset of the digital age through social media, where independent makers can share and niche groups can discover. Built on principles of collage and largely influenced by the invention of the photocopier, it is paper cutouts, noise and grain textures, and rough-edged layers that define this trend.’

80s Opulence [opulence is weelde, red.]: ‘The ‘80s are back and ready to party; the term “chain print” is up 731% and “elegance pattern” searches increased 1.060%. Forget good taste, this is about good times. Clashing is the key word for this trend. Think leopard print (up 167%) and snakeskin (up 157%), peacock feathers and gold chain belts, soft fur and hard metal textures.’

Yesterday’s Tomorrow: ‘What’s old is new again, with interest in terms like “Synthwave” increasing 717%, “Retrowave” up 676% and “Duotone” up 230%, this trend is an optimistic redux of early-tech – a focus on what yesterday’s tomorrow looked like. It’s all about the looks and sounds that defined futurism at the dawn of the digital age like bold purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music.’

Lou Weiss, global Chief Marketing Officer of Shutterstock: ‘Even the most talented creative professionals sometimes want a little inspiration for their next big project and our Creative Trends report is here to help. With over 1.5 million fresh new assets added weekly and millions of searchers using our platform, Shutterstock has volume of search and download data to predict the hottest trends and newest fads being driven by the design world. We can’t wait to see these 2019 design themes come to life everywhere, from ad campaigns, to the catwalk, and in movies. This year, our top three trends are influenced by the bold design principles of years past, so it will be particularly interesting to see how they evolve with modern interpretations best suited for today’s digital platforms.’

Het rapport belicht ook ‘8 rising stars’ zoals ‘Tempting Typography’, ‘Kawaii’-illustraties en ‘Beyond Plastic’.

Het is ook mogelijk de trends per land te bekijken. Helaas zit Nederland daar niet bij, maar de zoekterm ‘Colorful Cartoon Art’ doet het goed in de VS en ‘Intelligent Space’ in het Verenigd Koninkrijk.

Lees hier het volledige rapport.

 

 

Nanny Kuilboer

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